Rowena Coleborn

June 2022 - Present

January 2022 - Present

• Managed multiple concurrent website builds, heading the internal operations team and overseas contractors while managing a portfolio of 15 marketing clients

• Managed WordPress and Shopify website builds from ideation to completion, including UX strategy, wireframing, briefing and QA, improving SEO ranking, User Experience and goal completions, eg. 21% decrease in bounce rate and 50% increase in session duration for agency client

• Initiated and implemented process audit, resulting in a 50% reduction in project & client management software costs per month

February 2020 - Present

• Led multiple projects and coordinated contractors across departments to ensure on-time and budget delivery

• Created briefs, presentations, scope documents project debriefs for internal stakeholders and contractors for branding and digital transformation projects

• Completed workflow analyses to make software and process recommendations for digital transformation

• Led social media marketing of online Business Summit, increasing average organic post reach by 270% compared to the previous equivalent period

"Rowena is an extraordinary person to work with. Not only does Rowena bring all the skills required to fulfill on her role, she brings her whole self to every task and project. She keeps her word, is always in communication and takes responsibility for everything she does. Plus, she's lots of fun and hugely talented. Highly highly recommend!" - Carole Jabbour, Head of Operations at Rugare Gomo

March 2018 - June 2019

• Led the development of a social/reading mobile application (PWA / React Native) with a Scrum-based approach

• Conducted and structured User Research to collect data through surveys, interviews and Google Analytics, informing UX /UI recommendations which contributed to a 4.6 Google Play rating

• Managed internal team and overseas contractors, including recruitment and onboarding of staff

“Rowena was an extremely valuable addition to our team. She's quick to understand a situation, extremely efficient and is great at communicating with various & disparate stakeholders” - Matt Duff, Founder & CEO at Carry

March 2015 - July 2018

• Worked across Family, Civil, Criminal, Commercial, Wills & Estates, and Conveyancing for numerous legal practitioners, handling hundreds of client accounts

• Wrote and ghostwrote blog articles and SEO optimised copy for social media, website, and advertising purposes

• Analysed workflow processes, creating office policy documents to streamline operations

• Managed social media, including creating digital assets, scheduling, and researching industry best practices